"There aren't that many good marketers because marketers are always looking at other marketers too closely."
That's a bold statement from Cherene Aubert, and it's worth paying attention to. She's the brilliant growth marketer behind Bobbi and ILIA Beauty, and her track record speaks for itself.
Proven Results
Cherene has scaled brands past nine figures. She's managed hundreds of millions in media spend. When someone with that kind of experience shares an insight about what separates good marketers from the rest, it's worth listening.
The Insight
Here's the thing: most marketers get stuck watching what other marketers are doing. They copy tactics, follow trends, and end up blending in with everyone else. But the good ones? They look elsewhere for inspiration and think differently.
Key Takeaways
Cherene Aubert's perspective is a reminder that success in marketing often comes from breaking away from the pack. Stop obsessing over what your competitors are doing. Look outside your industry for fresh ideas.
With a track record of scaling brands to nine figures and managing massive media budgets, Cherene knows what it takes to stand out in a crowded market.
Check out the full conversation on the Up Arrow Podcast to hear more of her insights